BATTLE CREEK, Mich. — In a major philanthropic decision, American food manufacturing company Kellogg’s has announced plans to honor the Adventist heritage of the company. The company will donate to all major Adventist universities worldwide allowing students to attend for free.
Kellogg’s was founded as the Battle Creek Toasted Cornflake Company in 1906 by Will Keith Kellogg as a result of collaboration with his brother, physician John Harvey Kellogg. The brothers were raised as Seventh-day Adventists.
“We honor the vision and ingenuity of the Kellogg brothers by this gift to the educational institutions that perpetuate their faith origins,” said Kellogg’s spokesperson, Kris P. Rice. “Though the Kellogg brothers later left Adventism, we think it’s important to understand the formative influence of their family’s faith.”
“We would have been able to do this much earlier if it wasn’t for Charles W. Post stealing our breakfast cereal secrets early on and starting what became Post Foods” said Rice, adding that the sponsorship of students was contingent upon Adventist schools not serving Post products.