EL SEGUNDO, Calif. — Mattel, the corporation that makes the popular Barbie doll, has decided to add to its ever-expanding range with the “Adventist Missionary Barbie.”
The release of Adventist Missionary Barbie is an attempt to target the subculture of Adventism in an increasingly competitive market for children’s dolls. Executives also hope to combat critique of Barbie’s influence on children, which many say promotes an unhealthy body image and an obsession with materialism.
Adventist Missionary Barbie will be sold in a variety of mission-appropriate outfits, with Barbie bug spray and half-built school and church construction projects sold as highly-recommended accessories.
Barbie spokesperson Sevvy Ken said that company execs believed that Adventist Missionary Bible would “allow children to experience the beauty of sacrificial volunteer service from the comfort of their living rooms.”